Mohegan Sun Sports Chief – Amber Cox

Amber Cox oversees sports at Mohegan Sun, on topics of team building and leadership. Amber and her team operate the WNBA’s Connecticut Sun as well as Major League Lacrosse’s Black Wolves. We cover a lot of ground from measuring success to focusing on revenue and the bottom line. She has had a very successful career across the sports industry, having also served as president at the WNBA’s Phoenix Mercury, and Chief Marketing Officer at Major League Soccer’s Houston Dynamo. And, she also served as Associate Commissioner for Women’s Basketball at the Big East.

In her final two seasons with the Mercury, Amanda held the dual title of President and Chief Marketing Officer, overseeing all business and basketball operations.

During her time with the Houston Dynamo, Cox oversaw all aspects of the marketing, broadcast, branding, digital/social strategies, media relations and community relations for the team, as well as Houston Dash of the National Women’s Soccer League, BBVA Compass Stadium and Houston Sports Park.

Prior to Houston, Cox was the Associate Commissioner for Women’s Basketball at the Big East Conference for two years, managing all aspects of the 10-team league, including scheduling, officiating, television, branding and marketing.

Cox joined the Big East after nine seasons with the Phoenix Mercury, where she began as the Director of Marketing in 2005. In that position, Cox employed tactical grassroots efforts as well as social and digital strategies to build the Mercury fanbase, and she helped secure the first marquee jersey sponsor in WNBA history through a ground-breaking partnership with Arizona-based Lifelock in 2009.

In her final two seasons with the Mercury, Cox held the dual title of President and Chief Marketing Officer, overseeing all business and basketball operations. Cox directed the marketing and sales initiatives behind the selection of Brittney Griner as the No. 1 overall pick in the 2013 WNBA Draft, an effort that resulted in record-setting sales, website viewership and media impressions.

A Missouri native, Cox spent five years prior to joining the Mercury as the Assistant Director of Athletics in charge of media relations and development at Columbia (Mo.) College. She administered statewide marketing strategies to promote five sports and built internal promotion programs targeting students, faculty and staff. Her duties also included managing the sports information office and game operations, as well as serving as coordinator of the athletic department’s fundraising and community relations efforts.

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