From the parquet of the basketball court to the soft grass of the football field and baseball diamond, the power of digital is transforming sports. From the players to the fans to everything in between, digital and data are impacting not just the game but the business of the game. From the CTO of a league to CIOs of teams in two different sports, this fast-paced dialogue is one not to miss.

• As we move through the 2nd season of the “COVID era,” what lessons have been learned about the evolving importance of technology?

• How do you increase fan (a.k.a. “customer”) satisfaction and loyalty through the smart use of technology?

• What is the single most important technological implementation you’ve made in the past year or two that is having the largest impact to your organization (both externally and internally)?

• How are fans (a.k.a. “Customers”) digesting content differently and how are your strategies evolving to meet those changes and increase content adoption?

• We’re quickly moving beyond just data. What are the critical privacy/security issues you are managing (general, not specific)? How does AI increasingly impact the game and the players, as well as your customization of the experience for fans?

• What are you most excited about in terms of the future of your sport and sports generally with regards to technology? What are you most concerned about?