As the NBA celebrates its 75th anniversary, the ball and the hoops may be the same, but the power of digital technology is changing almost everything else. Sasha has spent time both north of the border, and south, guiding the infusion of technology into sports. From digital (fans, players, arena, other) to data (privacy, security, cybersecurity), he shines the light on a broad range of topics:

• As we continue through the “Covid era,” what lessons have been learned about the evolving importance of technology on the league/franchise/operations?


• How do you increase fan (a.k.a. “customer”) satisfaction and loyalty through the smart use of technology? Across all aspects of the game/biz?


• What is the single most important technological implementation you’ve made in the past year or two that is having the largest impact to your organization (both externally and internally)?


• How are fans (a.k.a. “Customers”) digesting content differently and how are your strategies evolving to meet those changes and increase content adoption? How is digital impacting operations beyond content? POS, signage, etc?


• We’re quickly moving beyond just data. What are the critical privacy/security issues you are managing (general, not specific)? How does AI increasingly impact the game and the players, as well as your customization of the experience for fans? How is the evolving cybesecurity environment impacting the ways in which you implement technology, not just the tools but the people/organizational change management pieces?


• What are you most excited about in terms of the future of your sport and sports generally with regards to technology? What are you most concerned about?