The "COVID era" and our response to the global pandemic touched many aspects of economy and society. Retail, and food and beverage in particular, were on the frontlines of those critical issues. Kathleen Ciaramello, Chief Customer Officer at the Coca-Cola Company, Todd Simon, Chairman and CEO at Omaha Steaks, and Mark Matthews, VP, National Retail Federation talk through what has changed and what has stayed the same.
• Can you talk about digital transformation and the notion of us all having “six years of learning in the past six months.”
• What trends are you seeing in your product sales as consumers shopping and holiday celebration plans are changing?
• As a leader with mail order since 1953, what trends are you seeing with Omni-channel, social media, and mobile apps?
• How should folks make sure they are keeping up with the trends and not getting left behind?
• Evolving consuming behaviors have made a big impact on how people are shopping. What are some of the biggest trends you are noticing that have impacted the way we shop today? Shoppers moving from free spending to budgeting; Purchases moving from wants to needs; From top dollar to last dollar.